March 21, 2010
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Free Download Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, by Tiffani Bova
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Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, by Tiffani Bova
Free Download Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, by Tiffani Bova
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Review
"A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small." —SETH GODIN, author of Linchpin“Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people." —ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post "We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You’ve got a choice: Tread the old paths or follow Bova into the future." — DANIEL H. PINK, author of When and Drive"I have not had a book impact me like this one since Collins' Good to Great came out in 2001. When a book has just what you need when you need it, it becomes like a good friend, a counselor and mentor that helps you get unstuck. I originally had the audio book and loved hearing it in Tiffani's voice but had to buy the book too so I could write all over the margins. Brava Tiffani Bova. Brava!" —NANCY DUARTE, CEO and author of Illuminate“Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business.”—MARTIN LINDSTROM, author of Buyology and Small Data “I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories--from Starbucks and McDonald's to Under Armour and Red Bull. If these stories don't inspire you and add a ton to your stockpile of personal intellectual capital, I don't know what will. Bravo Tiffani Bova!” —TOM PETERS, author of In Search of Excellence "Whether you’re planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence…and results." —WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourself "This book captures the essence of how to consistently grow an enterprise through relentless customer focus. Tiffani Bova is the quintessential story teller, leading us through a framework that gives structure to our growth strategy.... A guide book for all leaders to inspire those around them."—NAOMI SIMSON, Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group “Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation." —KEITH BLOCK, co-CEO, Salesforce"Tiffani is a rockstar when it comes to growing the top line." —VERNE HARNISH, founder of Entrepreneurs’ Organization and author of Scaling Up
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About the Author
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. She spent ten years at Gartner, the world's leading IT research and advisory firm as a distinguished analyst and research fellow. Her cutting-edge insights have helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. This is her first book.
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Product details
Hardcover: 352 pages
Publisher: Portfolio (August 14, 2018)
Language: English
ISBN-10: 0525534407
ISBN-13: 978-0525534402
Product Dimensions:
6.3 x 1.2 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
52 customer reviews
Amazon Best Sellers Rank:
#68,232 in Books (See Top 100 in Books)
This is an impressive contribution to the canon of books about business. It answers the question of why certain companies grow into household names... and why others just fade into obscurity.On a general level, it was fascinating to learn how many noteworthy companies got their start. The author then analyzed their growth against ten types of growth paths. As the author notes, it's never a simple answer to grow a company; it's a multi-faceted plan of attack which requires regular re-evaluation and an impeccable sense of timing.This is an information-dense book, and it's clear that the author has an impressive mastery of the subject. I can't imagine anyone reading Growth IQ and not getting something out of it. This should be required reading for business school, or just anyone interested in business. And if you ever have the opportunity to listen to the author speak, I would highly recommend it! She is a compelling speaker who will leave you abuzz with new ideas.
This book came recommended to me by a client and I when I read it, I was grateful for the recommendation. We live in a new business environment and many companies have a hard time adjusting their strategies and then they pay the price for it. Tiffani dives deep into the reasons why success or failure happen and while this book is a very important read for people who operate in the business world, many of the examples are relatable even for consumers. Doing business, even 20 years ago was easier, simpler, more straightforward. With the influx of social media and so many other elements, the business world has become more complex, but also more fascinating. That is where Tiffani helps us break down the strategies, to not only show is the way, but to also help us avoid mistakes and pitfalls. Fascinating Read!
GrowthIQ is an important book---it's not one to read lightly, but to study, reflect and think about. While on the face of it, the concepts are very simple, the reality of making them real is very difficult. Perhaps, the biggest thing one understands is that growth is not the result of one key initiative or focus, but requires great nimbleness, and leveraging more than one strategy in the right combination and sequencing.While there are many good-great books, few are important. GrowthIQ is important (as well as very good).
She writes like we all talk, so you can understand everything Tiffani Bova says and then go out an apply it. It's creative, thorough and oh so applicable to any size business or corporation. It's SO good, I'm jealous. But, mostly, I'm grateful for her insights and the specificity of her recommendations. So much easier to understand Ms Bova's advice when she backs it up w. real world stories and examples.
This is a handbook that can raise your growth IQ, regardless of your knowledge, confidence or savvy today.In this book, Bova explains ten fundamental customer-centered growth strategies that are working right now for companies you know. She doesn’t stop there.She goes on to share insights on why and how to combine the 10 growth strategies in different sequences. She points out which combinations lead to success and which lead to difficulty or failure based on the situation at hand. She does this in a way anyone can understand and apply.To me, that’s the ah-ha factor of this book. It teaches how to think. It raises your growth IQ.Along the way, Bova excels in curating case studies, personal interviews and nuggets of best practice.
This book is organized and written in such a way that it talks about difficult and big challenges of companies in a very simple way. Tiffani's great at compartmentalizing each of the scenario and analysis in 10 growth paths (often in combination of multiple), The quotes, real life examples, and data she incorporate to validate her story make this book an outstanding business guide. Every company needs growth strategy/IQ that makes sense to them, even if it's a small company because suddenly a competitor may show up from nowhere that changes the landscape and to stay in the game, even small family owned life style businesses have to think with growth IQ.
This is by far one of the most useful business books I have read in a very long time. It is packed from beginning to end with actionable information on every conceivable angle to grow your company. I tip my hat to the author, the amount of research she did is truly impressive.
Rapid changes in technology, a 24 hours news cycle, more informed consumers and the general chaos of life in 2018 can pull us in many non productive directions. The path to growth is always murky. In this book, Tiffani clears the path and our line of sight with hard won wisdom and stories that bring her growth lessons to life. I bought the book as the next most logical book for me to buy and didn't put it down once it landed at my house. Far from another business book, it is a colorful and engaging reference manual for those who really want to grow their business. You will find yourself referring back to it routinely--I have.
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